Investors often build their portfolios around two broad objectives: generating income today and creating opportunities for long-term growth. A thoughtful commercial real estate investment strategy can aim to support both.
By understanding different types of investments and sources of return, investors can determine where commercial real estate investing may fit within a broader portfolio. Here, we’re going to explore both income and growth objectives for investment portfolios, as well as where commercial real estate fits into this conversation.
Income and growth are two common investment objectives, but they don't have to be competing strategies. Understanding the difference can help investors evaluate what they expect from individual investments and how those investments may work together within a broader portfolio.
Income investing focuses on investments that can generate recurring cash flow. Depending on the asset, that income may come from interest, dividends, rental payments, or other distributions. For income-focused investors, the amount, consistency, and sustainability of that cash flow may be an important consideration. The goal is typically to generate returns throughout the investment period rather than relying primarily on an increase in the asset's value.
Growth investing focuses more heavily on the potential for an asset to increase in value over time. Instead of prioritizing current distributions, a growth-focused investor may be willing to wait longer for returns if the investment has the potential for meaningful appreciation. The tradeoff is that more of the expected return may depend on the future value of the investment rather than income generated along the way.
Investors don't necessarily have to choose one objective for their entire portfolio. Different investments can serve different purposes, and even a single investment may offer a combination of income and growth potential.
Two opportunities, for example, could have similar projected total returns but very different return profiles. One may generate more of its potential return through ongoing income, while another may depend more heavily on appreciation.
A commercial real estate investment can generate returns through two primary sources: income produced by the property during the holding period and potential appreciation in the property's value over time. The balance between the two depends on the property, its tenants, the market, and the investment strategy.
Commercial properties generate revenue primarily through rent paid by tenants. After operating expenses, debt service, reserves, capital needs, and other costs are accounted for, a portion of that income may be available for distribution to investors, depending on the investment structure and property performance. This recurring revenue is one reason commercial real estate income may appeal to investors seeking an income component within their portfolios.
Occupancy, lease terms, tenant creditworthiness, operating expenses, financing, capital expenditures, and vacancies can all affect cash flow. The property's leasing profile matters as well. A stabilized property with established tenants and longer-term leases, for example, may offer a different income profile than a property that requires significant leasing activity, improvements, or repositioning.
The second potential source of commercial real estate returns is an increase in the value of the property over time. Broader economic and market conditions can influence appreciation, but value can also be affected by factors specific to the property, including:
Location and investment strategy can both influence appreciation. Local supply and demand, business activity, property improvements, leasing, and operational changes may all affect a property's value over time.
As a result, commercial properties can have very different income, growth, and risk profiles, even within the same asset class or market. Neither income nor appreciation is guaranteed, making it important to evaluate both potential sources of return alongside the property-specific and market risks involved.
Asset allocation refers to how an investor distributes capital across different types of investments, such as stocks, bonds, cash, publicly traded real estate, private investments, and other alternative assets. Rather than determining which asset class is "best," the goal is to consider how each investment contributes to the portfolio as a whole.
Private commercial real estate can play a distinct role within that mix because its performance is influenced by property-level and local market factors, including tenants, occupancy, lease expirations, operating expenses, financing, and supply and demand. These return drivers can differ from those affecting many publicly traded investments, giving commercial real estate several potential roles within a broader asset allocation strategy.
Adding private commercial real estate may provide exposure to investment characteristics and return drivers that differ from those of other assets within a portfolio. When comparing investments, REITs vs. private real estate investments, for example, it’s important to consider diversification.
Diversification does not eliminate risk, and commercial real estate introduces risks of its own. However, combining assets that respond differently to economic and market conditions can potentially reduce a portfolio's dependence on any single source of return.
Rental revenue gives commercial real estate the potential to generate income throughout the investment period. For investors seeking an income component within their portfolio, a stabilized commercial property with durable occupancy may therefore serve a different purpose than an investment whose potential return is expected primarily from future appreciation.
Commercial real estate can also support a longer-term investment strategy through potential appreciation, property improvements, rental growth, and other changes in the underlying asset. Because private CRE is generally less liquid than publicly traded investments, investors typically need to be comfortable committing capital for an extended holding period. That characteristic may make it better suited to capital allocated toward longer-term objectives rather than money an investor expects to access quickly.
Private CRE can also contribute to risk management through diversification, but it should not be viewed as a way to eliminate portfolio volatility or investment risk. Real estate carries property-specific risks, including vacancy, tenant defaults, unexpected capital expenses, financing changes, economic conditions, and shifts in local demand. Its role within a portfolio should therefore be considered alongside those risks rather than based solely on its potential income or appreciation.
For that reason, real estate portfolio allocation will look different for every investor. Financial objectives, risk tolerance, liquidity requirements, investment horizon, existing holdings, and tax considerations can all influence how much exposure to commercial real estate makes sense.
There is no universal percentage of a portfolio that should be allocated to private commercial real estate. There is also no single CRE strategy that works equally well for every investor. Instead, investors can begin by considering what they actually want the investment to accomplish.
Questions to consider include:
The answers can help investors narrow the types of opportunities that may align with their objectives.
An investor prioritizing income, for example, may be more interested in a stabilized property with existing occupancy and established rental revenue. An investor willing to accept greater execution risk in pursuit of potential growth might consider opportunities that involve significant leasing, renovations, redevelopment, or repositioning.
Other investments may fall somewhere between those approaches, offering the potential for current income alongside opportunities to improve the property's performance and value over time.
Regardless of the strategy, investors should look beyond projected yield or total return when evaluating an opportunity. The underlying property, local market, tenants, lease structure, financing, fees, business plan, sponsor experience, and investment structure can all influence actual performance.
When comparing commercial real estate investment opportunities, it’s also important to consider who will be making decisions throughout the holding period, as this can affect both income and long-term property value.
At Kenwood, our approach to commercial real estate investing reflects the idea that income and long-term value creation do not have to be competing objectives. We focus on multi-tenant office, medical, flex, and warehouse properties throughout the Washington, D.C., and Baltimore markets, where existing operations can provide a foundation for income while active management can support long-term performance.
As an owner-operator, our team remains directly involved in leasing, tenant relationships, operating expenses, maintenance, capital improvements, and other property-level decisions. This hands-on approach provides ongoing visibility into both the property's current income and the fundamentals that may contribute to its value over time.
While no commercial real estate investment can guarantee income or appreciation, our objective is to take a disciplined, long-term approach focused on active management and durable property performance.
Commercial real estate doesn’t have to fit neatly into a specific category. Depending on the property and strategy, private CRE can potentially provide current income, long-term appreciation, or a combination of both. A thoughtful commercial real estate investment strategy considers how an opportunity fits within the broader portfolio, including the investor's goals, existing holdings, risk tolerance, liquidity needs, and investment horizon.
Contact us today to learn more about Kenwood.